kaam aa jayega
Marketing Campaign
Karo Sambha (E-waste recycling company) - Understanding the current stakeholders and communication system for Karo Sambhav, and working to make the channels more effective for the identified audience leading to increased awareness and eventually increasing the impact of Karo Sambhav's work.
Design Solution - A campaign making people aware of E-waste and its effect on the environment by using one of the most common lines responsible for the collection of E-waste ( kaam aa jayega ) meaning it can be used. In my primary research, I frequently heard this line from people that they keep their E-waste as they think that its parts can be used later. I used the same line in my campaign but with a different meaning as the line suggests that it can be used to preserve natural resources. The campaign was divided into three different parts to translate this story - Kya, Kyu, Keshe meaning What, Why, How.
